The video games market
A constantly growing and evolving market
The video games industry is part of the broader entertainment sector. The global video games market has experienced an exponential growth in the last decade and $175,8 billion revenues are forecasted for 2021 alone. By 2023 the video games market will reach an estimated overall value of $204.6 billion in revenue through the engagement of 3.2 billion players worldwide. (source Newzoo Global Games Market Report April 2021)
The video games industry is an everchanging market with significant growth rates, linked to the continuous technological evolution. Today, gamers can play not only on PC and traditional consoles – Sony PlayStation, Microsoft Xbox and Nintendo Switch – but also on Mobile platforms such as smartphones and tablets, and through Social Media.
The increasing spread of this new platforms has broadened gender and age groups the video games market consumer base and has led to the development of new and different types of games products dedicated to an increasingly heterogeneous audience.
Mobile gaming (on tablet and smartphone) represents 52% of the market: it is estimated that it will generate $ 90.7 billion in revenues in 2021, while Console and PC video games should generate $ 49.2 billion and $ 35.9 billion in revenues respectively. With a consumer base of 1 and 1.4 billion, Console and PC video games represent 28% and 20% of the market.
About 46% of the total number of gamers are women. The players’ average age is around 34, with appearances in all age groups, although players aged 18 and over represent 70% of the total.
Digital Bros Group operations cover the entire product pipeline from ideation to content creation and development, through publishing and distribution.